Explore the path to offers and orders
Retailing transformation presents a massive opportunity for airlines. The time is now to embrace change, and Sabre is ready, willing and able to embark on the journey alongside you.
![](https://www.sabre.com/wp/wp-content/uploads/sabre-google-logo-1.webp)
Partnering to make travel smarter and faster
![](https://www.sabre.com/wp/wp-content/uploads/NDC-logo.webp)
Seamless retailing,
distribution and fulfillment
across the value chain
![View of the acropolis in greece from low view point.](https://www.sabre.com/wp/wp-content/uploads/parallax-bg.webp)
![Femme person overlooking the acropolis, pictured from behind, holding mobile device.](https://www.sabre.com/wp/wp-content/uploads/parallax-traveller.webp)
Together,
we make travel happen
We are a software and technology company that powers the global travel industry. With decades of revolutionary firsts, our team of experts drive innovation and ingenuity in the industry. Learn more about how we help customers operate more efficiently, drive revenue and offer personalized traveler experiences with next-generation technology solutions.
Industries
We partner with airlines, hoteliers, agencies and other travel partners to retail, distribute and fulfill travel. Select your industry below to learn more.
Airlines
Corporations
Travel Suppliers
Hoteliers
Developers
![Cathay Pacific Logo](https://www.sabre.com/wp/wp-content/uploads/hp-logos-cathay-pacific-min.webp)
As the industry looks to recovery, we want to ensure we move forward with the right technology partner to modernize our fares management model, enhance our business processes and offer our customers the right fares every time.
Navin Chellaram
General Manager | Cathay Pacific
![Southwest Airlines Logo](https://www.sabre.com/wp/wp-content/uploads/hp-southwest.webp)
Thanks to our new partnership with Sabre, we’re able to provide the ability for more organizations than ever before to quickly book and modify travel with just a few clicks.
Dave Harvey
Vice President | Southwest Airlines
![Hopper Logo](https://www.sabre.com/wp/wp-content/uploads/hp-hopper-1.webp)
Sabre believed in our vision when Hopper was in its infancy and has continued to support us as our strategic retailing and distribution partner since our beginning. Together our innovations have made Hopper the stand-out brand it is today.
Fred Lalonde
CEO and co-founder of Hopper
![Eihab Travels Logo](https://www.sabre.com/wp/wp-content/uploads/hp-Eihab-1.webp)
The travel landscape has evolved dramatically following the pandemic, and that required a fresh outlook at our digital transformation and technology investments. Sabre has the technology and innovation strategy to support our goals, advance our technology and operations and enable our digital transformation to compete on a global level.
Dinesh Poojary
General Manager | Eihab Travels
![Cordis Logo](https://www.sabre.com/wp/wp-content/uploads/hp-cordis-1.webp)
This is a really successful tool to drive incremental revenue, even considering there has been little to no international travel in 2021. Also, we can provide more variety of products for guests to choose from, including free residence tours which we saw really improved customer satisfaction.
Monique Fung
Asst. Director of Distribution | Cordis Hong Kong
![Capella Logo](https://www.sabre.com/wp/wp-content/uploads/hp-capella.webp)
Anything we needed in regard to additional marketing they were able to dig out a solution for us.Ever since the pandemic, we have been able to maximize all the opportunities we have within the staycation market. We’ve seen record levels of brand website revenue. Which is even more amazing considering it’s a time where hotels are largely not doing as well.
Terrence Wu
Corporate Director of Digital Marketing & eCommerce | Capella
Innovation
Sabre is investing in next-generation technology applications that will advance the intelligence behind our products and services, such as artificial intelligence, machine learning, and real-time data and analytics.
Latest News
Industry leading articles, announcements, research, expert insights and newsroom updates on the cutting edge trends, stories and innovations shaping the future of travel.
Insights Blog
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March 21, 2024
Sabre joins Travalyst to help drive more sustainable travel decisions
At Sabre, we’re committed to innovation that drives positive change in the travel industry. That’s why we’re thrilled to announce that we are now part of the Travalyst coalition, the sustainable travel organization founded by Prince…
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March 12, 2024
Personalized retailing: An airline roadmap to revenue growth
For airlines, personalized retailing is the key to increasing revenue and elevating the passenger experience. However, achieving true personalization has historically been a challenge for airlines due to siloed data, narrow ‘loyalty-centric thinking’, scalability issues, and…
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March 11, 2024
Innovation made real: a simpler way for travel agents to book travel
Introducing Sabre Red Launchpad™ – the new travel agency booking solution.
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February 26, 2024
Performing while transforming: Three ways to unlock revenue along the path to modern airline retailing
In recent months, there has been a noticeable shift in the industry conversation around airlines’ transition to offer- and order-enabled retailing, with questions like ‘if’, ‘why’ and ‘when’ being replaced by ‘how’. Many have already started…
Press Releases
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Press Release
March 26, 2024
HotelREZ and Sabre renew decade-long technology partnership
SOUTHLAKE, Texas – March 26, 2024 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider powering the global travel industry, announced the renewal of the longstanding technology partnership between HotelREZ, one of the world’s…
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Press Release
March 19, 2024
Sabre announces strategic leadership appointments in EMEA to propel regional expansion
Abdul-Razzaq Iyer appointed Vice President of Operations and Strategy, EMEA Ramzi Al-Qassab appointed Managing Director for the Middle East MANAMA, Bahrain- March 19, 2024 – In a strategic move to accelerate its growth and expansion across…
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Press Release
March 11, 2024
Sabre announces Sabre Red Launchpad™, a new booking solution for travel agencies with launch partner Internova Travel Group
Internova to roll out a co-branded version of the product – Internova SNAP, Powered by Sabre – to thousands of its travel consultants to reduce training time and provide access to the Sabre GDS SOUTHLAKE, Texas…
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Press Release
February 29, 2024
Sabre and Mastercard join the Travalyst coalition
SOUTHLAKE, Texas and LONDON, United Kingdom, Feb. 29, 2024 – Travalyst, the not-for-profit organization founded by Prince Harry, The Duke of Sussex, today welcomes Sabre and Mastercard to its coalition. Sabre Corporation (NASDAQ: SABR) and Mastercard join other…
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