Sabre Travel AI ™ the next-generation technology created for the travel industry
Unlock more revenue opportunities with AI-driven technology that learns continuously from consumer behavior, helping travel businesses redefine their retailing and customer strategies.
Together, we make travel happen
We are a software and technology company that powers the global travel industry. With decades of revolutionary firsts, our team of experts drive innovation and ingenuity in the industry. Learn more about how we help customers operate more efficiently, drive revenue and offer personalized traveler experiences with next-generation technology solutions.
From the Insights blog
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April 24, 2024
Sabre booking insights reveal the top 10 places most likely to have already booked their 2025 vacation
Travelers from Britain are the world’s biggest early birds when it comes to making holiday plans for 2025, according to Sabre booking data. Seemingly keen to escape chilly British weather and ensure they have a trip...
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April 2, 2024
Beyond NDC supports multi-passenger offers
The reason for booking a trip usually informs how many people will be involved. Corporate travel often includes one adult, while leisure trips typically involve multiple adults, or families with young children in tow. Sabre’s NDC...
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April 1, 2024
Booking NDC content is easy in the Sabre GDS. Here’s why.
Looking for more detail? Check out our resources for getting started with NDC: Don’t miss out on NDC updates from Sabre! Subscribe to stay up to date on news and fresh resources.
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March 21, 2024
Sabre joins Travalyst to help drive more sustainable travel decisions
At Sabre, we’re committed to innovation that drives positive change in the travel industry. That’s why we’re thrilled to announce that we are now part of the Travalyst coalition, the sustainable travel organization founded by Prince...
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March 19, 2024
How LATAM unlocked incremental revenue with AI-powered dynamic pricing
As airlines make the necessary investments to transform towards offer- and order-based modern retailing, the importance of realizing incremental revenue is paramount. Airlines must continue to perform, delivering what travelers need today, even as they transform...
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March 12, 2024
Personalized retailing: An airline roadmap to revenue growth
For airlines, personalized retailing is the key to increasing revenue and elevating the passenger experience. However, achieving true personalization has historically been a challenge for airlines due to siloed data, narrow ‘loyalty-centric thinking’, scalability issues, and...
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March 11, 2024
Innovation made real: a simpler way for travel agents to book travel
Introducing Sabre Red Launchpad™ - the new travel agency booking solution.
Press Releases
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April 25, 2024
National Travel selects Sabre distribution network to help better serve Federal Government Agencies
SOUTHLAKE, Texas – April 25, 2024 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider powering the global travel industry, today announced a new multi-year agreement with National Travel, a global travel agency ranked...
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April 24, 2024
Sabre Space North America Empowers Travel Agency Innovation and Growth to Meet the Growing Demands of Digital-First Travel Landscape
Sabre Space North America Empowers Travel Agency Innovation and Growth to Meet the Growing Demands of Digital-First Travel Landscape SOUTHLAKE, Texas – April 24, 2024 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider...
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April 23, 2024
Dadabhai Travel and Sabre Elevate Travel Experience in a Renewed Partnership
MANAMA, Bahrain – Apr 23, 2024–Dadabhai Travel, a leading Travel Management Company (TMC) in the Middle East, announces the renewal of its primary strategic GDS technology partnership with Sabre Corporation (NASDAQ: SABR), a leading software and...