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Sabre Travel AI ™ the next-generation technology created for the travel industry
Unlock more revenue opportunities with AI-driven technology that learns continuously from consumer behavior, helping travel businesses redefine their retailing and customer strategies.
Together, we make travel happen
We are a software and technology company that powers the global travel industry. With decades of revolutionary firsts, our team of experts drive innovation and ingenuity in the industry. Learn more about how we help customers operate more efficiently, drive revenue and offer personalized traveler experiences with next-generation technology solutions.
From the Insights blog
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April 2, 2024
Beyond NDC supports multi-passenger offers
The reason for booking a trip usually informs how many people will be involved. Corporate travel often includes one adult, while leisure trips typically involve multiple adults, or families with young children in tow. Sabre’s NDC...
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April 1, 2024
Booking NDC content is easy in the Sabre GDS. Here’s why.
Looking for more detail? Check out our resources for getting started with NDC: Don’t miss out on NDC updates from Sabre! Subscribe to stay up to date on news and fresh resources.
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March 21, 2024
Sabre joins Travalyst to help drive more sustainable travel decisions
At Sabre, we’re committed to innovation that drives positive change in the travel industry. That’s why we’re thrilled to announce that we are now part of the Travalyst coalition, the sustainable travel organization founded by Prince...
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March 19, 2024
How LATAM unlocked incremental revenue with AI-powered dynamic pricing
As airlines make the necessary investments to transform towards offer- and order-based modern retailing, the importance of realizing incremental revenue is paramount. Airlines must continue to perform, delivering what travelers need today, even as they transform...
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March 12, 2024
Personalized retailing: An airline roadmap to revenue growth
For airlines, personalized retailing is the key to increasing revenue and elevating the passenger experience. However, achieving true personalization has historically been a challenge for airlines due to siloed data, narrow ‘loyalty-centric thinking’, scalability issues, and...
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March 11, 2024
Innovation made real: a simpler way for travel agents to book travel
Introducing Sabre Red Launchpad™ - the new travel agency booking solution.
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February 26, 2024
Performing while transforming: Three ways to unlock revenue along the path to modern airline retailing
In recent months, there has been a noticeable shift in the industry conversation around airlines’ transition to offer- and order-enabled retailing, with questions like ‘if’, ‘why’ and ‘when’ being replaced by ‘how’. Many have already started...
Press Releases
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April 17, 2024
Bangkok Airways eyes further growth through renewed network planning and optimization deal with Sabre
SOUTHLAKE, Texas, and BANGKOK, Thailand – April 17, 2024 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry today announced a renewed agreement with Bangkok Airways, as the airline eyes further industry...
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April 16, 2024
Sabre strengthens APAC team with the appointment of seasoned industry leader Rajiv Bhatia
SINGAPORE and INDIA – April 16, 2024 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry today announced that experienced industry leader Rajiv Bhatia has joined Sabre to help advance...
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April 16, 2024
Air Serbia Expands Strategic Growth and Customer Experience Enhancement with Sabre’s Advanced Revenue and Passenger Service Solutions
Renewed commitment marks a new chapter in Air Serbia’s strategic and operational efficiency.The airline adopts Sabre’s advanced analytics for strategic decision-making and competitive advantage. LONDON, UK – April 16, 2024 – Air Serbia, Serbia’s national airline,...