Explore the path to offers and orders
Retailing transformation presents a massive opportunity for airlines. The time is now to embrace change, and Sabre is ready, willing and able to embark on the journey alongside you.
Partnering to make travel smarter and faster
Seamless retailing,
distribution and fulfillment
across the value chain
Together,
we make travel happen
We are a software and technology company that powers the global travel industry. With decades of revolutionary firsts, our team of experts drive innovation and ingenuity in the industry. Learn more about how we help customers operate more efficiently, drive revenue and offer personalized traveler experiences with next-generation technology solutions.
Industries
We partner with airlines, hoteliers, agencies and other travel partners to retail, distribute and fulfill travel. Select your industry below to learn more.
Airlines
Corporations
Travel Suppliers
Hoteliers
Developers
As the industry looks to recovery, we want to ensure we move forward with the right technology partner to modernize our fares management model, enhance our business processes and offer our customers the right fares every time.
Navin Chellaram
General Manager | Cathay Pacific
Thanks to our new partnership with Sabre, we’re able to provide the ability for more organizations than ever before to quickly book and modify travel with just a few clicks.
Dave Harvey
Vice President | Southwest Airlines
Sabre believed in our vision when Hopper was in its infancy and has continued to support us as our strategic retailing and distribution partner since our beginning. Together our innovations have made Hopper the stand-out brand it is today.
Fred Lalonde
CEO and co-founder of Hopper
The travel landscape has evolved dramatically following the pandemic, and that required a fresh outlook at our digital transformation and technology investments. Sabre has the technology and innovation strategy to support our goals, advance our technology and operations and enable our digital transformation to compete on a global level.
Dinesh Poojary
General Manager | Eihab Travels
This is a really successful tool to drive incremental revenue, even considering there has been little to no international travel in 2021. Also, we can provide more variety of products for guests to choose from, including free residence tours which we saw really improved customer satisfaction.
Monique Fung
Asst. Director of Distribution | Cordis Hong Kong
Anything we needed in regard to additional marketing they were able to dig out a solution for us.Ever since the pandemic, we have been able to maximize all the opportunities we have within the staycation market. We’ve seen record levels of brand website revenue. Which is even more amazing considering it’s a time where hotels are largely not doing as well.
Terrence Wu
Corporate Director of Digital Marketing & eCommerce | Capella
Innovation
Sabre is investing in next-generation technology applications that will advance the intelligence behind our products and services, such as artificial intelligence, machine learning, and real-time data and analytics.
Latest News
Industry leading articles, announcements, research, expert insights and newsroom updates on the cutting edge trends, stories and innovations shaping the future of travel.
Insights Blog
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April 2, 2024
Beyond NDC supports multi-passenger offers
The reason for booking a trip usually informs how many people will be involved. Corporate travel often includes one adult, while leisure trips typically involve multiple adults, or families with young children in tow. Sabre’s NDC…
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April 1, 2024
Booking NDC content is easy in the Sabre GDS. Here’s why.
Looking for more detail? Check out our resources for getting started with NDC: Don’t miss out on NDC updates from Sabre! Subscribe to stay up to date on news and fresh resources.
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March 21, 2024
Sabre joins Travalyst to help drive more sustainable travel decisions
At Sabre, we’re committed to innovation that drives positive change in the travel industry. That’s why we’re thrilled to announce that we are now part of the Travalyst coalition, the sustainable travel organization founded by Prince…
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March 19, 2024
How LATAM unlocked incremental revenue with AI-powered dynamic pricing
As airlines make the necessary investments to transform towards offer- and order-based modern retailing, the importance of realizing incremental revenue is paramount. Airlines must continue to perform, delivering what travelers need today, even as they transform…
Press Releases
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Press Release
April 9, 2024
LATAM adopts Sabre’s intelligent solution Air Price IQ
SOUTHLAKE, Texas – April 9, 2024 – LATAM Airlines Group and Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, today announced the carrier’s adoption of Sabre Air Price IQ™, an…
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Press Release
April 8, 2024
AirJapan plans future growth after successful implementation of full Radixx portfolio from Sabre
AirJapan plans future growth after successful implementation of full Radixx portfolio from Sabre SOUTHLAKE, Texas, and TOKYO, Japan – April 8, 2024 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global…
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Press Release
April 4, 2024
Sabre Appoints New Leaders to Propel its Hotel Distribution Expansion
SOUTHLAKE, Texas, April 4, 2024 – Sabre Corporation (NASDAQ: SABR), a leading technology provider to the global travel industry, today announced key leadership appointments to advance its hotel growth expansion strategy. As previously mentioned, Sabre believes it can be…
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Press Release
March 26, 2024
HotelREZ and Sabre renew decade-long technology partnership
SOUTHLAKE, Texas – March 26, 2024 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider powering the global travel industry, announced the renewal of the longstanding technology partnership between HotelREZ, one of the world’s…